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Category: What do you think?

IPR Webinar Recap: PR Professionals as Arbiters of Truth in a Misinformation Era

When I was in college at San Jose State, I was on track for an Advertising degree (with a concentration in journalism), and worked my senior year at the Spartan Daily campus newspaper. The Spartan Daily Advertising office was adjacent to where the journalism students were working, separated by a.. Continue reading

Just weeks away from launching the new Prtoolfinder Community!

It’s almost ready! The PRToolFinder website has been the most comprehensive online database of PR tools available, trusted by PR professionals for years. What we learned over time is that business owners also found the database of great use. It offered an easy to use, well organized database of tools.. Continue reading

Modern PR Tech Stack: Tools, Data, and the Stories That Still Matter

Have We Arrived at a Time when enabling Tech requires more mindshare than telling the actual Story? What SHOULD a Modern PR Tech Stack include When we think about major innovations in communication, we often think of singular people—Johannes Gutenberg and the printing press, Samuel Morse and the telegraph, Alexander.. Continue reading

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