BETA - NEW: Free Tier
BETA - NEW: Free Tier
. Cision has acquired TrendKite in our ever-evolving PR tools environment. Austin-based TrendKite is the creator of technology that leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. Always a challenge for public relations is quantifying the.. Continue reading
In the public relations (PR), industry, leveraging effective tools is essential to succeed in brand promotion, media management, and audience engagement. PRtoolfinder introduces six remarkable new PR Tools to its database: Podchaser, ReportLinker, PRophet.ai, Onclusive, Social Piper, and Respona. These innovative tools bring unique.. Continue reading
Do you ever wish someone could guide you to the best tools for a specific PR activity? I find questions about Media Contact Databases and Media Monitoring and Measurement are the more prevalent. That’s one of the reasons for the creation of PRToolfinder. The goal is to help people find.. Continue reading
The Power of Analytics in PR: Leveraging Tools like TrendKite Today, Analytics and Earned Media have become central to marketing and PR strategies. Understanding how to use analytics to track and report on how media mentions drive traffic is essential for PR professionals. To achieve this, it’s crucial to embrace.. Continue reading
The best things in life are free and Muckrack’s handy tool, Who Shared My Link, is available for free on MuckRack.com and does all the searching for you. Simply enter any URL into the WSML search box and instantly find out how many times it was shared, and which.. Continue reading
I recently had an opportunity to catch up with LexisNexis. I was particularly interested in hearing what was new with their Newsdesk product. Lexis is the legal part of their business, and Nexis is the News part. Newsdesk was a product that came with the Moreover Technology acquisition. LexisNexis expanded.. Continue reading
. There are so many dimensions to media monitoring and measurement that it’s hard to know where to begin. PRToolFinder.com simplifies the process by categorizing a wide array of PR tools, making it easy to evaluate them before making a purchase. Through our blog, we spotlight valuable thought leadership and.. Continue reading
Muck RackMuck Rack announced today that it has acquired has bought Dublin, Ireland-based Ruepoint. The purchase follows the company’s acquisition of social media platform Keyhole in September 2024. The deal became official on January 1. Ruepoint, founded in 2017 and with about 68 employees, provides human-curated media and PR insights... Continue reading
Enhancing Your PR Strategy with Muck Rack Muck Rack joins Media Databases and monitoring category. I was surprised to discover that Muck Rack had never been added to the PRToolfinder database, despite being familiar with it for many years. Initially, MuckRack started as a media database focused on what journalists.. Continue reading
In a rapidly changing industry like PR, the importance of tools that both monitor and analyze cannot be overstated. As PR continues to evolve, there’s a shift away from traditional metrics like readership and ad equivalency toward modern, quantifiable metrics that clearly indicate success. This is where TrendKite excels, offering.. Continue reading
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