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Cision has acquired TrendKite in our ever-evolving PR tools environment. Austin-based TrendKite is the creator of technology that leverages artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes.

Always a challenge for public relations is quantifying the true value of their efforts.  According to their press release, “The addition of TrendKite extends Cision’s vision for Earned Media Management.  The unification of technology, data, measurement, and analysis to modernize the comms function from an expense into a business driver.”

The top three benefits of Cision acquiring TrendKite include:

1. The top three benefits of Cision acquiring TrendKite are:

   1. Better Media Monitoring and Analytics.  Cision gained TrendKite’s advanced tools, helping clients track PR impact and measure media coverage more effectively.
   2. Expanded PR and Marketing Solutions.  The acquisition integrated TrendKite’s digital media expertise, allowing Cision to offer a more comprehensive platform for media relations, marketing, and competitive analysis.
   3. Boosted PR Campaign Results.  TrendKite’s predictive analytics improved Cision’s ability to optimize campaigns in real-time, helping clients adapt quickly and enhance their PR efforts.

In the short-term, as Cision acquires TrendKite.  TrendKite is a digital public relations platform that uses artificial intelligence and analytics analytics  to help brands measure the impact of their communications.  TrendKite’s digital PR platform will continue to be offered as a stand-alone application. But, it will eventually become part of the Cision Communications Cloud product offering.

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