About the tool

MuckRack’s “Who Shared My Link” feature is an invaluable tool for PR professionals, offering critical insights into the reach and impact of their media efforts. By tracking which journalists, influencers, or publications have shared a specific link, PR pros can quickly assess the visibility of their content and understand who is engaging with their stories.

This feature helps identify new media contacts and influencers who might be interested in covering similar topics in the future, enabling PR pros to expand their network strategically. Who shared my link provides a real-time way to measure the effectiveness of a press release, article, or campaign by revealing how far the content is spreading across social platforms.

In an effort not to recreate the wheel, I will point you to a great little article by Emma Haddad, the PR manager over at MuckRack about the who shared my link tool: 7 creative ways to use Muck Rack’s Who Shared My Link tool.  In it she covers: